Why do we choose less than 100%

Ok…so I have posted a few posts on living at 100% etc.

What a hot button topic…

Some of you are angry that I ever said you could live at 100% all of the time — and that’s ok, but I would like to clarify something on that —

I think the anger came because it seemed that I was saying you should push yourself too hard all the time and wear yourself down —

Please understand this…

That is NOT what I’m saying!

You can’t run a race horse 24/7 — so when I say you can be at 100% all of the time, I mean that you can be 100% present in whatever it is you are doing — even if what you are doing is recovering and sitting on the couch drooling on yourself…

That’s my point — be present in whatever you are doing 100%

Now, some of you weren’t angry at all and got a big wake up call — COOL…

And from those people, one of you asked a great question and that is the purpose of this post…

The question was something to the effect of, “Why do we choose less than 100% even when we know choosing that way will keep us from our dreams?”

Aha! Like I said, GREAT question…

And my response…

(Well, I’ll be honest, I’m going to write a lot more on this later…)

I want to know why YOU think we choose less than 100% even when we know it isn’t going to get us where we want to go…

So, leave me a comment — and rest assured, I will be writing a whole post on this question, (and I’ll give you a hint — comfort zone, fear of change, fear of success and subconscious blocks all play a role)…

Can’t wait to hear what you have to say!

Go Big!


35 Responses to “Why do we choose less than 100%”

  1. Kyra says:

    LOL. I think that was me. I have shifted BIG TIME since that post. For me, it’s all about the discomfort and snapping out of what’s “easy”. But easy doesn’t do anything for me. Action does. I made the decision to make something happen in my business the last few days, and as soon as I made that decision (where the HOW had been holding me back), the resources showed up to make it happen. I was AMAZED! I’d heard it so many times, but I finally experienced it. Thank you for your enlightening posts, Kristen. I look forward to more.

  2. Diana says:

    “You can’t run a race horse 24/7 — so when I say you can be at 100% all of the time, I mean that you can be 100% present in whatever it is you are doing — even if what you are doing is recovering and sitting on the couch drooling on yourself.”

    Okay. I can concur with this. So the trick is to be 100% honest with yourself about what your real priorities are within a given moment and then commit yourself 100% to those priorities. I get it!

  3. Brenda says:

    I think I choose less than 100% because I am preoccupied with negative self talk in my head from either something that has recently happened that I’m still dealing with or putting my focus on my immediate surroundings… judging my world and the people in it at the time. I’m being tossed around in my head by these things and I’m not focusing on giving my attention 100% to what I’m doing in the moment.

  4. Hi Kristen,
    Thanks for clarifying – 100% present is what I interpreted, so know the debate is settled.:)

    I do know that when I don’t give my all and when I’m not 100% present it is from fear of success. My parents put that fear in me when I was too young to resist. They were jealous people.

    The fear was added at another layer by my ex-partner – since I was old enough to see his behavior as abuse, he’s gone – but not the reinforced fear. He lived in fear of everything and there was no helping him.

    I’ve been working on removing my block ever since I found it about 2 years ago, but haven’t found the solution – yet.

    What do you suggest?

    Thanks for your insight,

  5. Alaine says:

    Hey, Kristen! Love your page. I have to admit, I haven’t been here in a while. I have a 2 month old and a 2 year old and my gosh, I never would have believed it would be this much work. So, I’m here, at my computer for a moment… and I’m giving 100% to leaving this post! I love this! So interesting, people’s ideas of what it means to live at 100% all the time. I certainly try to be present all the time but it’s a constant back and forth. I get a moment to do some exercise in my house and I’m watching my P90X video and I’m totally focused and the baby cries. Then as I’m doing my exercise, my brain is wandering off to– what could be going on with Cael? And then I get focused again on my workout until I’m pulled away by my thoughts again– gotta’ call the dentist and make appointments… and back to my workout.
    You wrote, “Now some of you weren’t angry at all and got a big wake up call.” I say, those of you who were angry, take a look at why this would evoke anger because it’ll be a big wake up call! If you’re gettin’ angry, it struck a personal chord. How interesting. What does 100% mean to YOU?
    Why do I choose less than 100%? Good question. I need to give it some serious thought. Do I consciously CHOOSE less than 100%? Or in the areas where I settle for less… aaah… my brain is working RIGHT NOW. So, I have a truth that I have accepted as REAL that is not allowing me to have 100% in the area of my relationship. I have decided that I am TOO TIRED to have a better relationship right now because I have two little kids so I settle for less because I have decided that I need to wait for a better time to take action. I need to shift my idea of perfect or 100%– look at my expectations that are keeping me stuck– and take some new actions just to see what would happen. I guess I was settling into my little story about how I’m too tired. Comfy in my discomfort, yes?
    Love you, Kristen! Thanks for this.

  6. Dave says:

    I believe it is all those things you mentioned, especially the unconscious blocks (guilt,fear of success or failure). How can we unblock those unconscious things that we are not consciously aware of? I believe that we attach emotions to past events and then when an event in our present life occurs that is somewhat similar or feels similar, then those past emotions rush to the surface. Those are the times when we react in a situation and we don’t even know why.

  7. Omar M says:

    When I think of the times I dont commit 100% to what I doing, I realize that it happens when the sacrifice seems bigger than the reward.

    If your current situation is comfortable enough, you wont feel the urgency to give all your effort. So not choosing 100% wont get me where I want to go… but will it get me somewhere ugly? No, it will keep my in the cozy average (mediocre) zone. That happens when you are not clear on what do you want to achieve.

    I think that is why so many successful people were at some point broke or barely making it. Not giving their 100% would\’ve meant to keep living under circumstances most of us would not accept, so they HAD to change it.

    So if it challenges your comfort zone, seems too difficult, nothing bad (besides being mediocre!) will happen, and you are not clear on your goals, you will have a hard time giving your 100%

  8. Jason says:

    I think that people choose to live at less than 100% because if they do, it puts the responsibility for thier lives and the state its in squarely on their own shoulders. People love their excuses, no matter how absurd that excuse might be. And when you live at 100% there are no excuses; its no longer “God’s will” and “the Devil didn’t make you do it” nor is it “the Government’s fault” you can no longer fall back on gender, race, lack of resources, etc. as to the reason you aren’t living the life you say you want, its all on you and that terrifies 98% of the world’s population. Thats my take on it.

  9. Anita says:

    We choose less than 100%, because we don’t just do what we do, we THINK about it, and that’s why we are not present in the moment.

  10. Rosemary Evans says:

    Hi Kristen: I think we don’t
    go for it and go big because mostly it is fear based – fear of failure, fear of what others will say or maybe not say (we want appreciation and acceptance) fear of drawing attention to ourself – I think Marianne Williamson said it best when she said:
    “Our deepest fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure; It is our light, not our darkness, that most frightens us; We ask ourselves, “Who am I to be brilliant, georgeous, talented and fabulous” – Actually who are you not to be? Your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so that other people won’t feel insecure around you (I think that is a problem for a lot of people – including myself) We we’re born to make manifest the glory that is within us; It’s not in some of us; in’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automaticallly liberates others.” Thanks Kristen for helping us to “liberate” ourselves.

  11. David Moran says:

    People fail to live at 100% because of fear. Fear of failure, fear of success, fear of not being good enough to accomplish what we want. Fear is the greatest barrier to success in all areas of life, and we must all learn the techniques to overcome or push through those limiting fears. Our success depends on it.

  12. Andrew says:

    Well said Kristen and good point. I like how you put that, be present in everything that you do.

    I guess part of the reason why we choose less then 100% sometimes can be because of fear or worry, at least that’s my guess.

    Your article is defintely a Big help to me, Thank You Kristen! 🙂

  13. amy says:

    We choose less than 100% because that is how we have been programed. Most of us don’t have a clue to what we are missing to get to that 100%. If I knew what was missing, I would definately do whatever it is that is needed to get there!

  14. ellen says:

    In my case, I guess it is old habits & thinking patterns that causes me to choose less than 100% eventhough I know it is not helping me atracting what I want. The incorrect thinking pattern often brings about negative feelings in response to an unwanted event or situation. I realise it is my mind that I need to conquer, but like you said I need to accept as well that I can’t run 24/7. But with time, I realise I find it easier now to control my mind.

  15. Dale Evans says:

    You exactly right. I can be driving, reading, talking with anyone and get distracted by the worries of the day. I am learning to clean the clean early so that my purpose during each goal time is at 100%. This is a skill which can be learned. I spent some time at a company conference over the weekend and met some very successful people. The difference between where I am and there are is focus in the moment. I learned a lot just by being in there presence. The great thing is that I had a chance to have conversations with several and felt very special while we were speaking.

  16. I think you hit the nail on the head with your hints of comfort zone, fear of change, fear of success and subconscious blocks but I think it also can be a form of self sabotage because many have the hope and dream of success but not the belief that they can do it or that it can happen for them.

  17. T says:

    Why not 100 % present all the time?

    -fear of commitment
    -fear of success
    -fear of change

  18. lumy says:

    Hi Kristen,
    I want to let you know that I enjoy reading your posts. The real reason I think I don’t give 100% is fear of failure. If we don’t succeed in something we comfort ourselves by saying that we weren’t really trying, because if we risk the full 100% and we don’t meet ours or others expectations, we would feel the emotional pain in realizing that we are still not good enough. I really want to change this type of thinking but it’s not easy ’cause this is the way the mind tries to protect us from pain (fear that we are not good enough), by staying in our comfort zone.

  19. Kishalay says:

    Dear Kristen,
    I’m Kishalay,aman aged 41 from Kolkata,India.I am a GREAT FAN OF YOUR’S.
    Well…I think the reasons why people do not give 100% to reaching their potential are as follows:[3 prime reasons]
    1) Fear of failure … forcing them not to venture out of their comfort zones.[At least they are baccustomed to the PAIN that they are experiencing,living within their cumport zones.They’ve got used to THAT PAIN.
    2) A subconscious block in their minds telling them that “I AM NOT GOOD ENOUGH…SO I DO NOT DESERVE ANY THING BETTER THAN WHAT I AM GETTING AT PRESENT.
    3) INERTIA….stemming from the above 2 factors.A body tends to be at rest unless & untill forced by an external power to change it’s state….Remember Newton’s Law!!!
    As a coach you have to REALLY THINK on the above 3 points that I’ve mentioned.
    Warm Regards,
    National Training Manager(Reputed FMCG company)

  20. Niv says:

    What you say is absolutely true. I think that we cannot enjoy 100% the present moment just because we let our mind drag us to the past and future, recreating or imagining scenes and blowing them out of proportion, making us feel emotions like fear, lack of confidence etc… Our energy gets drained in these useless thoughts and we can no more enjoy the present moment..the moment where we just have to be.

  21. Rosemary says:


    I am not 100% present in everything I do because I fear the present, the consequences of the present on the future, and the fear that I don’t have the energy or whatever it takes to make it better. There is also fear that “they” (the politicians? the foolish and evil people running the big banks — not the regional banks? those simply seeking power for power’s sake?) have been manipulating us for years away from what is for our best interest into fighting among ourselves for “scarce” resources, so that the economy has been badly damaged to suit “their” needs and wants. I cannot conceive of anything so evil, or doing anything like that to anyone, least of all to 300 million people. But my fear is that I am guilty of being in some ways complicit in this.


  22. Leila says:

    Hi Kristen, I’m trying to imagine someone on the couch, drooling, and giving it 100%. What would that look like? 🙂 Is it a quality of attention you’re talking about?

  23. Georgeann says:

    Multi Tasking,distractions,interuptions,I was rasied to start,stick and finish no matter how long it took!Something happened to KISS keep It Simple Stupid,Regular mail,e-mail cell phones regular phones digital cameras printers When electric goes off lots of things to reset etc.Our memory is like a computer pin numbers etc.Sure we all make excuses but we all have the same 24 hours!It is so easy to say I know what I don’t want! and than attract more of it!You got to have Priorities,goals,self control,also need to let go!
    and focus on our intent.Realize that we are enough!

  24. Justin says:

    The best teaching I have ever read is about a ZEN master teaching his students the lessons of life. The students would sit around him all expecting some big revelation about life/universe which would point them to total peace, however all the master would do would place a flower in front of the students and ask them to observe. Naturally the students would wonder what has this flower got to do with life, until one day one of the students observing the flower began to smile – the master asked the student “do you understand?” ; “Yes” replied the student, because in that moment the student connected 100% with the energy of the flower, i.e. connecting with the universal energy , the same life force which flows through all living things, where the past and future does not exist – total peace. This is properly our biggest lesson as Kristen suggests “be 100% present in whatever it is you are doing — even if what you are doing is recovering and sitting on the couch drooling on yourself…could not be more true – try it, it works

  25. Georgeann says:

    Guility of multi tasking, shame on me.

  26. Linda Bradley says:

    Hi Kristen, I know it is not polite to ask a question with a question, but I want to know if it’s possible to give 100% even if I might lack confidence or allow fear to overtake me? Even when I am in fear or lack confidence, I give it my 100%. Maybe I am missing the mark….But never-the-less, I know you will have a powerful comeback….waiting for it…

    Live on purpose,


  27. I always found giving 100% in any given area in your schedule depends on the amount of things that you do. The reason if you have 150 things to do in in a given amount of time. You have to have a certain amount of time to rest in order to have the energy available to apply 100% to the other things you are responsible for doing. So what you are doing is to conserve your energy to insure things you are responsible for are going to be done.
    I also notice that there are some slackers out there that are not giving 100% and if you help them to make it look like they are doing 100% they take advantage of you, and you are helping them out while you are slowly burning yourself out over time,or taking the energy from you to not getting other things done 100%.Because you have to rest,and rebuild your energy. I have seen that and I hope I don’t offend anyone because that is my opinion.

  28. Tj says:

    Hi Linda, im not kristen but your post made me think.
    Anytime I do something that I may lack confidence in and i give it
    a 100% often times….actually all the time it makes me more
    confident in that particular task, so the next time I do that
    particular task there is no fear or lack of confidence.

  29. Gheorghe Babasanda says:

    Hey, Kristen! Your spirit is in the right place, girl! Keep it up! I’m close to realising my dreams. Sometimes you help me to keep my own spirit up, you know those things inside that bother you? Mine are very strong, but I learn that they apear when you are close 🙂 I love your e-mails. My love goes to you. Thank you! Thank you!

  30. Gheorghe Babasanda says:

    Oh! That thing with the drooling.. Priceless. :)) People are mad at you for wanting their success more then they want it themselves, hah?? :)) Have fun!

  31. Harr says:

    We reserve the right to stifle our own greatness in the name of pride or prejudice. And we play life like a poker game, close to the vest, stone-faced, inscrutable. We hold back because some people just aren’t even worth giving a hoot to. “Don’t cast your pearls before swine lest they trample them and turn on you!” Yet any situation can call you to stay on top of your game, smiling from the inside with a peace that passes all understanding. Wake up from inside out. The kingdom of heaven is within you. 100%.

  32. mbakwa says:

    Are you there Kristen
    Thanks for making the whole matter very clear. I love to be 100% present in every thing I do. Sometimes I can’t concentrate even 25%. many things come to my mind at once. I change my concentration just abruptly when an issue comes up. That derails me. Since I started to study the personal education development, I have tried to improve. Some times I am discouraged but every time I read any of my books or take a careful look on my past, I realise that I have been manifesting what I think about. That brought me back to believe in the law of attraction. my target is 100%. Once more thank you.

  33. Nap says:

    Living within our comfort zone is a choice. This was very true to me before reading books and attending seminars on personal development. I still am not where I want to be, but thank God, I’m no longer where I used to be.

    Thank you for your encouragement and constant poking. I need it and I’m sure most will echo this. I know I could collapse timeframe reading all your posts!

  34. walt says:

    Kristen, I found your article on giving 100% very interesting. Like yourself, I’m a law of attraction life coach and spend a lot of time with division I and Professional athletes. In Football, for example, the ball is only in play for about 7 minutes of the entire game. On any given play the ball is only in play about seven to eight seconds. I teach my athletes to be totally focussed and giving 100% at the time the ball is snapped. Anyone can give 100% in seven second increments with a 30 second break between plays for a maximum of seven minutes total. All of us need to recognize the moments that 100% effort is required, understand the skills necessary to give 100% and now how to relax when 100% is not required. Keep up the great work! Walt

  35. Sonny Julius says:

    Well I’m not sure where to start except to tell you I’m a retired senior citizen that has been struggling for years to have a successful Internet business.

    I’m 80 years old and I want to have a Internet business that will produce a substantial income before I die. I’m not only interested in earning an income from the business but I want it to also teach others how to live a quality life they wish to live.

    I’ve built several websites mostly pertaining to health issues. I’ve also written an ebook, a couple of reports regarding health issues. I now have a blog about lifestyle and another one about a healthy lifestyle. I try to post to them everyday and have submitted them to several blog directories.

    I’ve constantly written articles and submitted them to directories over the years. I also have a Self Growth site.

    The website listed is the one I’ve been promoting mostly along with my two blogs lately. I also am an affiliate for several programs which I promote on my blogs http://sunnydaylifestyle.blogspot.com/ and http://healthierlifestyletips.blogspot.com/

    Well that should tell you enough about me and why I’m thoroughly digusted with not making my business a success. I’ve tried out more programs than I care to admit to.

    Your program truly interest me mostly because I believe I need some professional guidance and you state that you do that. So I’m signing up for your free trial now and hope this is finally what I’ve been looking for

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