Are you losing money because of this?
T’is the season…
I’ve been decorating and shopping…
One of the things I love to do is come up with a great idea for someone and shop online…
And this is what brings me to this post…
I have to get this off my chest —
If you have your own business, I don’t care how small your business is…
I have 1 thing to say to you that could be the difference between success and failure (especially during the holiday season)!
MAKE IT EASY FOR PEOPLE TO DO BUSINESS WITH YOU!
Please don’t make people have to jump through hoops to give you money for whatever you offer!
I don’t care how good your business or product is…
If it isn’t easy to give you my money, I’m gone and giving it to someone else…
Here’s an example:
I wanted to buy a gift certificate for someone in my family who lives accross the country. I know that they love this one business in their area so I looked for the website –
- No website (Strike 1)
Then I looked them up online to get their number and called and left a message. They called me back and said if I wanted a gift certificate they’d be happy to help but I need to email Susie (and then they gave me Susie’s email address.)
- Adding a step for me to take (Strike 2)
When Susie emailed me back she said she would be more than happy to create a personal gift certificate for me and that I could just swing by to get it and they accept payment in the form of cash or local check.
- Minimal payment options (Strike 3)
Keep in mind that I am more persistent than most people who would have stopped after strike 1 or 2.
What did I do?
I deleted Susie’s email and went to my second idea for a gift for this family member. I purchased it and had it on it’s way to me already gift wrapped in 5 minutes.
Please tell me you see the lesson here…
You could have the best business in the world but if you make it hard to do business with you, you will lose that business…it’s as simple as that!
Look around you as you shop…
Notice the places that make it difficult and the places that make it easy and learn from each of them.
I notice this everywhere…stores, coaches, actors, entrepreneurs, people looking for jobs etc.
Start with that one goal in mind and see how you can adjust things…
And if you don’t have a business — how can you apply this principle to your life?
Leave me a comment of how you are going to apply this as of today!
Go Big!
Kristen
P.S. The next Go Big VIP Call with me is coming up on Dec. 11th, if you have been on the fence about joining the program get in before then so you can be on the call. Remember, you can try the program risk-free for 60 days. Go Big Now instead of later http://www.gobigcoach.com/gobignow


