Everyone (including me) talks about the 80/20 rule…
This is what you most often hear…
Spend 80% of your time on the 20% of actions that get you results
Well…I have a different example of 80/20 that flips it on it’s ear a bit…
Here you go…
Spend 20% of your time on the 80% of your customers that waste your time.
WHAT? What do I mean by that?
Here’s the deal…
80% of your customers, prospects, clients etc. WASTE YOUR TIME…
In fact, some of them waste so much of your time that they pull you from working on the 20% of actions that get you the MOST (80%) of your results!
Clients fight me on this all the time…
They don’t want to devalue their customers, prospects, clients etc.
And that isn’t what I’m suggesting…you should value everyone until they stop valuing you and your time!
Here’s an example:
I was recently working with one of my 1-on-1 clients on this and she was having a really hard time with it…
She had a customer that was wasting tons of her time…
This customer had bought an ebook from her for $19.95 and was sending her at least 2-3 emails per day with different issues and challenges and cries for help –
She asked me what I thought she should do…
I said, “Give him a refund”
WHAT? But that’s money I’m throwing down the drain…
I asked her how much time this guy had already taken from her — and she figured it to be about 60 minutes and counting…
I asked her how much people pay her per hour to consult with them personally — she said $150…
Have I made my point? Does that make sense?
There are some people that are going to be more work than they are worth…
I know that sounds cruel…
And I don’t mean it personally…I’m not saying those people aren’t worth it, but just because they are buying from you doesn’t mean they own you…they need to value you and your time too…
So, in her case, I told her to either lay down some boundries OR refund him…
She refunded him…
I promise you the 60 minutes she gained will be much more valuable in the end — especially since he had all the signs of someone that was going to ask for a refund anyway (it just would have been AFTER he wasted much more of her time)…
Don’t get so wrapped up trying to fix things for your high maitenance customers that you take time away from your dream customers!
This rule applies for every area of your life — ESPECIALLY personal relationships (but that’s a much more touchy subject, so I went at it from a business standpoint)…
How can you immediately apply this to your life or business?
Leave me a comment to let me know!
Go Big!
Kristen