Since then I have gone onto create very successful businesses for myself and others — but I have to tell you a secret…

The best lesson I EVER learned about marketing was back with the dog walking company, when I knew NOTHING about marketing and business…

Here’s the deal…

No matter what you are doing, you need to know about marketing…

I can just hear some of you yelling at me that you are employees so I must be crazy…

I’m not kidding…

No matter what you are doing you have to know about marketing…

If you are an:

• Entrepreneur
• Artist
• Athlete
• Employee
• Business Owner
• Real Estate Investor
• Actor
• Singer
• Coach
• Consultant

etc. etc. etc.

We can talk about why at another time — BUT — right now, let me share with you that first and best lesson I learned from my Dog Walking Business…

Here’s the lesson…

Know your target market and go directly to them and forget about the rest!

Seriously…

Get efficient and stop wasting your time on people who don’t care about what you are doing because it doesn’t solve a problem or need they have…

Here’s how I learned this lesson…

When I got started, I knew I wanted to walk and train dogs in my East Village area of NYC…

• There were dogs everywhere, so I realized there was a market…
• I made up some flyers, recruited 2 AMAZING friends…
• And we set up outside the Astor Place Subway station at rush hour…
• In 19 Degree weather…

19 Degrees is COLD and in New York City, the wind whips around the buildings and feels like it is slapping you in the face…

So here’s what happened…

After 2 days of doing this, I was disheartened, didn’t have a single person that had called me, had spent more on flyers than I could afford at the time and I was unwilling to ask my friends to continue helping me – for OBVIOUS reasons.

I wasn’t ready to give up…

So I had to get creative…

I only had about 100 flyers left (of the 2000 that I started with) and I needed money coming in FAST…

So this is what I did…

The next night I waited until 6 pm and I took my 100 flyers and I hit all the parks and dog parks in my immediate area…

I watched the OWNERS who had come home to walk their dogs to see which ones weren’t crazy…

Then I walked up to them, introduced myself, and asked them if they had a dog walker…

If they said “No” I gave them a flyer –

If they said “Yes” I asked them if I could give them a flyer in case they were looking in the future –

What do you think happened?

I got clients!

By the end of the week I had 5 clients and by the end of the month I had 15…

Within 3 months I was working by word of mouth only and never had to hand out a flyer again…

Did I get rich from Dog Walking?

NO

Did I learn the best marketing lesson of my life from Dog Walking?

YES!!

How can you use this lesson to make your marketing efforts better?

Leave me a comment — I can’t wait to hear what you have to say!

Go Big!

Kristen